On The Rise: Snow Tha Product


“On The Rise” will be an ongoing series showcasing music artists who are garnering a lot of attention or just someone I feel deserves more recognition. 

I heard about Snow Tha Product about a week ago (Week Agooo!) when she was interviewed on the Brilliant Idiots podcast  and I decided to check out her music. To put it simply….the girl has got bars!

Snow is a rapper out of San Jose, California and she has a very large and loyal fan base. She’s known for being very lyrical and having a “speedy” delivery similar to Twista, Busta Rhymes, and Machine Gun Kelly.  Being featured on songs with notable emcees like Crooked I and Tech N9ne has made her one of the most underrated active rappers in many people’s eyes. 

She’s set to participate in a cypher during the upcoming BET Hip-Hop awards, which will give her the opportunity to showcase her talents and gain the recognition from rap fans that she deserves. 

Her first studio album is slated for a 2014 release, but until then, you can listen to one of her songs above or listen to her most recent mixtape here.

Nicki and Iggy definitely have some competition….